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Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

Automotive advertising agencies are being challenged in order to provide a greater effort to consolidate the car industry on today’s Internet, which has been given them the media and the methods to do it. Budget-conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there. visit us on

The consumers’ new found source of information on the Internet to assist them in their car shopping process hasn’t replaced the need for automotive advertising agencies in the retail auto industry, but it certainly has changed their role in it and the methods that they must use to earn their agency fees. The first adjustment that an automotive advertising agency must make in their business model is to recognize that the internal profits that they used to realize in their radio, T.V. and print production departments can no longer be supported by their vehicle advertising clients.

Networking and the related referrals and sales sourced from it has been an integral component of internal selling processes for auto dealers since the first vehicle was sold but it has had little to do with conventional advertising—until now that is. Social networking and the related Internet media channels that have grown to support it are now a primary target audience for automotive advertising agencies.

Initial attempts by automotive digital marketing agency to market to these social networks from the outside through the use of banner ads or as wolves in sheep’s clothing trying to get into a network of friends were seems to be rejected. The members may value everyone’s opinions as well to share experiences over a self-serving auto dealer or their automotive advertising agency.

Monetizing social networking has been a challenge but new technologies that integrate established marketing channels with social networks from the inside out have provided the solution. Ronsmap, for example, is a game-changing consumer-centric online inventory marketing platform that embeds a social networking engine on their communal site, as well as every vehicle posted on it by participating auto dealers.

Buy a New CarThe Internet is far superior to conventional media on many levels and social networking is only one of the newest reasons. Automotive advertising agencies must be prepared to direct their clients beyond marketing through social media. They must also provide more than advice on search engine optimization, S.E.O., search engine marketing, S.E.M., and banner ad placements or transparent and relevant website designs. The search engines hold the key to the Internet and understanding the algorithms that determine the rules of the road on the Internet Super Highway that they control are the responsibility of the automotive advertising agency. check this link now!

Automotive advertising agencies are not reinventing the wheel by extending their reach and frequency with consistent messages across multiple channels by leveraging access to social networks or by manipulating the algorithms on the search engines. They are simply applying proven and established vehicle advertising wisdoms and best practices to an auto industry that has only one constant—change!